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Forgive me, but I'm a long-time Android user (in a household with three iPhone users, nonetheless). Clearly the new iPhone releases do nothing for me. But I'm curious how many iPhone users (iUsers?) simply buy new models every year versus new-to-Apple buyers. Is there a substantial number of people who just wake up over the course of a year and declare "Hey, I gotta get me one of them iPhones!" and count as new users or converts? Is there a substantial number of people who 'age into' getting a phone (meaning kids who are now allowed to have one)? Or is that $200 billion spent last year on phones predominantly the users who are upgrading/buying the new model each time one comes out?

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Legit think the only thing left for a smartphone to do is some kind of built-in high resolution projector. Besides that, it's the AR stuff that the average person really couldn't care less about.

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Completely agreed. The Vision Pro you could (and did) cover with an excellent podcast discussion. This latest event was yawn inducing and would likely not be feasible to cover as a podcast. I see factors influencing the incrementalism as 1) Capitalism: the idea that Apple/any company can make more money by slowly drip feeding their new features into multiple devices; and 2) Innovation stagnation owing to how smartphones have developed after the years: what is there left to make special about an iPhone?

Personally, I’d love to see no notch and Touch ID under the screen (as always, Android phones has been doing this for years now) and better batteries for the smaller devices.

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